For you. For your family. For your employer. For your community.
You have an obligation to do the right thing. It is the minimum expectation you probably have for others. And if you hold yourself to the highest standard possible, there should never be any wavering in our quests to do that which is right.
If you are always doing the right things, then it should not bother you if others don’t like it. At the end of the day, you alone bear the responsibility of your actions. So keep doing the right things, and realize this is the path to being totally righteous.