“The fox knows many things, but the hedgehog knows one big thing.” -Archilocus
The fox is crafty and intelligent. He can create elaborate strategies to gain a hunting advantage over the hedgehog.
The hedgehog on the other hand is simple. He knows how to do one thing. When danger is on the horizon, he will roll into a prickly ball.
Ask me a few months ago which I would rather be, a hedgehog or a fox, I would have said a fox. Why not? A fox can do so much. Not being a one-trick pony, he can use the full array of his skills to plan, strategize, and execute. Why be simple when you can be complex? Complex is alluring, even sexy, whereas simple is just that, it is simple, maybe even a bit boring.
I have lived my life as a fox. And now I wonder, where has it gotten me? I can perform a multitude of odds and ends but not well enough to make it a profession. I can spout off a ton of random knowledge, yet who would be willing to hire me as a consultant? Even worse, I can dabble here and there on a plethora of projects. How many of these get finished? Not enough! As much as I try to be a fox, I have never successfully hunted a hedgehog.
Oh, that I was a hedgehog! What would it be like to know one thing perfectly? How excellent would it be to execute, without flaw, one single task? The foxes may scoff, but they will never be able to compete with a hedgehog. A handyman may be able to perform a wide array of activities, but will they be able to compete with a master carpenter?
As I look to a new business, the allure is to do a little of everything. But touching upon a little of a lot will prevent the mastery of one. Do I want to be an amateur dabbler, or do I want to find mastery in the one big thing that will take my little upstart from mediocrity to excellence?
Hedgehogs see what is essential, and ignore the rest.Jim Collins
In the book Good to Great, author Jim Collins writes about businesses that employ the Hedgehog Concept. These companies made a transition from being average to leading their respective industries. To do so, they found the intersection of three circles based on the following three questions:
What can you be the best in the world at?
What drives your economic engine?
What are you deeply passionate about?
Understanding and finding the intersection between these three questions, one can determine where to put the focus. This is the essential business of the hedgehog. Everything else should be ignored.