Contemplating Seneca #25 On Written Goals

Our plans miscarry because they have no aim. When you don’t know what harbor you’re aiming for, no wind is the right wind.


Whether it is at the beginning of the year, at the end, or somewhere in between, the act of creating goals is one of the great separators between the high-performers and the rest of the field. It doesn’t matter your age or station in life. If you want to get ahead, it starts with goals. Obviously, that is not enough. It is only a starting point. Keep in mind these words from Sir Francis Drake: There must be a beginning to any great matter – But the continuing unto to the end, until it be thoroughly finished, yields the true glory.

So, you have yourself a goal to get better at something that is holding you back. Accomplishing this goal will understandably change your life. What should be the first step?

The act of writing down your goals has stunning benefits. Check out these words from Keith Ferrazzi in his book Never Eat Alone and Other Secrets to Success, One Relationship at a Time:

As my dad used to say, no one becomes an astronaut by accident. Luck has little to do with achievement, as a study cited in Success magazine makes clear. In the study, researchers asked Yale’s class of 1953 a number of questions. Three had to do with goals:

-Have you set goals?

-Have you written them down?

-Do you have a plan to accomplish them?

It turned out that only 3 percent of the Yale class had written down their goals, with a plan of action to achieve them. Thirteen percent had goals but had not written them down. Fully 84 percent had no specific goals at all, other than to “enjoy themselves.” In 1973, when the same class was resurveyed, the differences between the goal setters and everyone else were stunning. The 13 percent who had goals that were not in writing were earning, on average, twice as much as the 84 percent of students who had no goals at all. But most surprising of all, the 3 percent who had written their goals down were earning, on average, ten times as much as the other 97 percent of graduates combined!

Writing down your goals could put you in the top 3%. That is an elite level. Being in the top 3% in any sport would almost guarantee an induction into a Hall of Fame. In any business sector, a top 3 percenter goes together with being a top earner. Imagine being at the top of the list of authors, entrepreneurs, or leaders. How about being a top 3% father or mother? Natural talent will only get a person so far. The rest is a combination of smart work and hard work. if we want our plans to bear fruit, we must have an aiming point.

Time to get smart,

Or rather it is time to develop some S.M.A.R.T. goals.

SMART Goals: Definitions and Examples

On a piece of paper, write down what you want your goal to be. Then define it using the S.M.A.R.T. method. When you are done, hang it up or put it somewhere that will serve as a daily reminder. Congratulations! You now have a higher probability of achieving your goal. Your chances of success have just increased exponentially.

To do more for the world than the world does for you—that is success.

Henry Ford

Personal goals are fantastic for getting you from point A to point B. However, personal goals only serve the individual making the goal. Altruistic goals on the other hand, benefit not only the goal creator but others. If we are truly interested in finding success, we must consider goals that do more for others than ourselves.